How innovation is affecting media consumption trends right now
This post takes a look at how smart devices and innovation has affected media intake.
Over the past couple of decades, as society has come to be dependent on smart devices, innovation has become the focus of attention for many regions of industry. The increase of smartphones has essentially reshaped the media industry, resulting in new advancements in the way media is created, dispersed and consumed. Before the era of digitalisation, media has been generally consumed in standardised formats such as paper publications and television or radio transmissions. However, more just recently, the media landscape is demonstrating a palpable shift towards mobile-first platforms. Together with this shift, there has been a number of new opportunities in media, most especially within the journalism, marketing and home entertainment sectors. The head of the fund that has a stake in Sky, for example, would acknowledge that the smartphone era has in reality, pushed the media industry to reinvent its business models and strategies, disrupting conventional outlets and avenues for media access and intake, with a series of new and creative digital media examples.
Traditionally, the media industry is known for being a structured and extremely organised sector, with many opportunities for career advancement. However, in modern-day society, the advancement of smartphones has led to a couple of significant shifts in the way media is shared and provided. Among the most influential developments in the media here industry is the integration of mobile applications and streaming services, which have made mobile phones into the most accessible digital media devices on the market. With the capability to present video, text and audio material, mobile phones are the ideal tool for dispersing and accessing media at any given time or location. The likes of the CEO of the fund that owns Euronews would recognise that media companies are continually dealing with reformatting their material to prioritise mobile phone availability. Currently, trends which are popular on social media are especially prominent for media companies to follow. Namely, short form video and global television are gaining traction for offering appealing and accessible material for audiences around the globe.
In addition to the distribution and creation of digital content, media consumption habits are also being heavily influenced by technological advancements. The portability of smartphones has moved the way that audiences are consuming media towards a constant and on-the-go activity. In the past, audiences would have to wait to see or tune in to prescheduled broadcasts, which were planned by executives and run on a stringent schedule. Rather, nowadays, consumers can view, listen or access content as and when they please. Those such as the head of the fund that is a shareholder in ITV would have the ability to verify that this has led to an improvement in material production as consumers are rapidly getting through shows and continuously looking for new things to watch.